Website SEO

As we said the website is the calling card for your business, so it should have all the essential features that as a website should have. There are many essential features in a website that helps you to get more visitors and make your website easy for your users. As people spend less time online, however, businesses must leverage the website features users value most to hold audiences’ attention.

People are becoming more selective about the time they spend online. A website is a public application that usually targets any number of users. If you’re building a website, you want to make sure you build something that is likable and usable. In this post, I talk about as much as essential features a website must possess. Let’s see below the essential features in a website.

1. Website Responsiveness

Responsive web design is a modern need. Your site must be able to adapt to whichever device your potential customer is using. A responsive website changes its layout and options to fit the device and browser size. This shows your customer you are thinking of them and their user experience. Broken, slow, or poorly constructed areas will leave your visitors frustrated and encourage them to leave.

2. Call to action should be strong and visible

If your site asks nothing of visitors, they will surely do nothing. What is the purpose of your site? Is that purpose clear to visitors? We want to generate leads for your business so a strong call to action is essential. Even informational sites want visitors to read and share articles, follow the company on social media, download toolkits, join mailing lists or learn more about the organization. Include an ask on each page. We don’t want customers to miss it so it has to be at the top or as near the top as possible.

3. Content Relevancy

You do not want to put content on a website that is not relevant to the users. You do not want to put car details on a job board. Be succinct, interesting, and new. Use language that makes sense to your audience—avoid jargon, corporate speak, and acronyms. Blogs and social media updates are great ways to add fresh content, which keeps visitors returning and helps SEO strategy. If your website is a job board, it should have content and tips related to being a good candidate such as how to create a professional resume and how to behave in an interview.

4. Easy-to-use navigation

This is essential in helping your potential customers find their way through your website. Site visitors are always in a hurry. Don’t make them work for the information. User Experience (UX) plays a key role in helping visitors use, understand, and stay on your website. Create obvious, logical navigation with a clear hierarchy. We suggest limiting your top-level navigation menu to no more than seven clearly labeled tabs with related pages organized under them. You should also have a clear way to get back to the home page no matter where your readers land such as a clickable logo at the top. Create obvious, logical navigation with a clear hierarchy. Use consistent layouts and visual cues for functionality across the site.

5. Optimized search and content

It’s not enough to build a nice-looking website that’s easy to use. Your website and its content should be optimized for different devices, browsers, data speed, search engines, and users. It needs to earn traffic. Otherwise, all that effort in design, UX, and content development will be for naught. If your website is not optimized for mobile data users and their download speed, users may leave your website.

Above are the top essential features in a website that makes your website a good website, You can also call a web development agency to audit all the above features for your website. I hope it’s helpful for you.

Please comment below on what next you want to know about the website and its features.

Making a website is a crucial process full of pitfalls with potential. Almost every business needs a website. But every website faces challenges when they are in the process of making. Let’s see below challenges of making websites.

Challenges of making websites

Accessibility-

The very first challenge in website making is to make your website as much accessible as possible.

Navigability-

The navigational structure of the website is a big challenge for web developers and designers.

Building it without coding-

Not everyone is a programmer by birth. Also, it is difficult to have time to learn to code when the focus is on the business more than the websites. Let check it here how to create a website easily.

Readability-

Another important issue in website making is ‘readability’. It refers to the practice of delivering the write-up in a way that enhances ease of reading. The focus should be on how to make the website readable for all users irrespective of their backgrounds, and age groups. Not familiar with computers or offline business owners who want to make a website of their business. Small business owners can’t afford a developer to make the website for their business.

Layout designing-

After getting the domain name, and registering an account; you must think about the layout of the website. For ex- templates, themes, and customization in the form of images, text, logos, and products. Making significant changes to a site can also sometimes break the page which requires several troubleshooting hours to check the problem.

Adding features of your choice is one of the main challenge in making websites-

A beautiful website is a sight to behold, but even those pages are useless without integrating the features expected by you. Even after adding the features, you want, you might run into some problems.

Fixing broken features is also challenging in making websites-

Many rely on outdated software, poor hosting services, or third-party services to supply feature-rich content on your website.

Solutions for making websites better-

Update the website on a regular basis- Some websites are not regularly updated which makes a website look obsolete. The solution to this is to refresh or renovate the website on a timely basis.

Good quality images-

The website’s opening image is the website’s first impression. The solution to this is to hire a great photographer for the images to be part of the website. Content- As with the images writing is also the attraction of a website, for which a good deal of content writers must be hired to give the website perfect readability.

SEO standard-

When it comes to being found by your customers, SEO plays a vital role. For this, hire an experienced authority to advise you and keep track of SEO terms relevant to your business.

Correct contact details-

Many big companies don’t even have a contact details section on their websites. People must use the live chat option along with the contact details option, which can be a great way of converting inquiries into bookings.

User friendly-

A website should be made with ease of usage and elements which makes a website user-friendly i.e., user should be able to go through it with such ease that makes it better looking for the maker and user as well.

Trust building-

Be clear in what you are offering and want your audience to do. Know what they want from your website and leverage that.
Stand out Being different is key. Find ways to stand out like customizing imagery and tailoring styles to your brand.

Make sure the website is working all the time-

Make sure the code is functional and cross-browser tested. Regular checking of codes and proper imaging on the website to make it a better experience for the user every time.